People always ask about the designer of some of the dresses I wore on my brand material and at a few performances, well they were designed by no other than the sweet spirited Ms Afua Sam of Studio D’Maxsi. Studio D’Maxsi is the notable fashion house owned by Ghanaian Fashion Designer Afua Sam based in Washington DC . Celebrated as an innovative, sophisticated and edgy women’s wear line for the modern woman, STUDIO D’MAXSI makes unique designs for the classy, funky, chic and confident woman.
Studio D’Maxsi’s success journey so far includes having her designs grace Hollywood’s Red Carpet, the BET Honors event, the Grammys, celebrity music videos, TV and documentary appearances, styling various beauty queens, features at national & International fashion shows, multiple awards won, collaborations and much more. Full of gratitude for how far she has come, Afua Sam reflects on how she took a leap of faith traveling from Ghana to America knowing no one on arrival and despite struggles and rejections, her talent and love for fashion withstood the odds and built the strong fashion brand we know as Studio D’Maxsi today.
Afua Sam also founded ‘Operation Prom’, a ‘win a PROM dress’ competition open to deserving academically excellent high school female students.
As a single mother of two, Afua Sam has successfully pulled through balancing motherhood, health, personal struggles while pursuing her passion of fashion. Motivated by her personal story, Afua has over the years embraced social responsibility as a major part of her brand, significantly contributing her talent to support various charity events and causes. Studio D’Maxsi has contributed immensely in developing businesses, personality brands and charity organizations by supporting fundraisers and donating her designs for charities like ‘Fashion For A Cause’, ‘Pink for Africa’, ‘Tigerlily Foundation’, American Breast Cancer Foundation’ and ‘Steps For The Cure’ ; to name a few. Afua Sam herself modeled on the runway for ‘Runway Moms for A Cause’. Giving back remains an important of the vision of the brand.
In the month of June, to celebrate the ten year anniversary, there will be a giveaway to the general public of specially designed fashion items by Studio D’Maxsi with the hashtag #studiodmaxsi10years. More details on social media @dmaxsi. The new and improved website will still be hosted at www.studiodmaxsi.com and it will feature an e-commerce shopping platform for the general public and fashion lovers to shop exclusive non-couture Studio D’Maxsi designs and accessories that are for the everyday woman. Afua Sam is thankful for family, a great team of Photographers, makeup artists, hair stylists, models, fashion show producers, nonprofit organizations, the media, fans, PR clients and everyone who believed in the brand over the years.
STUDIO D’MAXSI’s brand of elegant yet edgy collections has gained her a diverse clientele that also includes artists Jamie Foster Brown, Grammy nominated artist Carolyn Malachi, Miss Ghana Universe, Miss China America First Runner Up, Miss Maryland, Miss Black USA DC among others. STUDIO D’MAXSI specializes in Red carpet looks, party dresses, casual chic (men & women), wedding dresses, prom dresses, suits (men & women) and accessories-for all events.
Operation Prom’s Vision
Operation Prom seeks to make the prom night of one very special high school senior a special night to remember. It is the “giving back” vision of Ms. Afua Sam of Studio D’Maxsi. She designs a prom dress for three lucky 12th graders selected for ‘Academic Excellence’ by their one-page essays.
This is a collaborative effort with Ms. Charlene Brown, a Celebrity Hair Stylist, who has been part of the “Glam Team” since Afua started Operation Prom six years ago. Ms. Brown and the Glam Team, also provide hair and makeup for the girls during a scheduled photo shoot before the prom!
Congrats to the winners of 2016’s Operation Prom
NAMES OF STUDENT WINNERS
PHOTOGRAPHER// Marcus Bennet
HAIR // Charlene Brown
DESIGNER// Afua Sam of STUDIO D’MAXSI
Excerpt from thr winning essay by FAVOR OGU
My name is Favor Ogechi Ogu and I am a senior at Francis L. Cardozo Education Campus in Washington D.C. I am originally from Nigeria, but was born and raised in the DC metropolitan area. I have two younger sisters who look up to me as a role model and a caring mother who is my biggest support. My mother and my father are separated; I live with my mother. Growing up in a household with just a single mother and two sisters took a mental, physical and financial toll on me. I feel as though I was not exposed to nor had the same doors opened for opportunities compared to those students who have the advantage of living in a two-parent household. Yet, that did not discourage me; I took this as a way to prove myself more, as another obstacles I had to overcome…..
Beautifully Dreaming, Positively Doing..