Tag Archives: 2014

FASHION SPOTLIGHT : Babatunde Designs (Gareth Cowden)

Somebody say ‘Pan African’ Fashion! and ‘Babatunde’ will appear. No Babatunde is not a person in this situation .. :D, it’s the name of a fashion collection founded by  Gareth Cowden in 2009.Gareth Cowden, born in Springs but grew up in Randburg, Johannesburg, Gauteng, South Africa.  . Although all his fashion items are made locally, Gareth has grown his brand not only in SA but all over the world with the likes of Solange Knowles wearing his designs. The line consists of varied fashion items including bow and skinny ties, clutches, umbrellas, laptop/iPad sleeves, 5 panel caps, hair bows, ladies cravats and more.

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How interesting to be from South Africa and name his collection, a Yoruba (Nigerian) name – ‘Babatunde’ – Gareth says of the origin of his brand name in an OkayAfrica 2011 interview:

Babatunde is a Yoruba name. The direct translation in English means: ” The father comes back” or ” the father returns.” I loved the name and meaning as I feel that we need more fathers in Africa. Africa needs men to behave like men and take more responsibility for their families, Africa’s growth and also themselves.

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Here is the recently released 2014 collection with fabrics sourced from Ghana and Benin. Of the new collection Cowden states,

 “We’ve sourced materials and prints that have the energy, dignity and playfulness of the people who made them.” “It’s why we exist, to express our love for Africa in something the whole world can appreciate. We are original because Africa is original, we just translate it into a language the modern world can understand and enjoy. We believe Africa is worth protecting – we do it by celebrating what’s beautiful about it. We stand for strong family values and all that is truly African.

A few of my favs from the Babatunde 2014 LookBook – fun, fresh and edgy.

2014 Look Book

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Full collection here . From a previous collection is a beach umbrella, caps and handbags line , and here’s a few in my favorite colors

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For more information on the brand, please visit the
Website at  www.babatunde.co.za

 If anything, I would hope that Babatunde can change the world’s opinion that Africa is a rural, traditional and backward continent. Hopefully we can show people around the globe that Africa is a progressive, creative, and contemporary design force and encourage the world to support Africa through buying African products rather than egotistical debt relief programmes. Or is that too harsh? – Gareth Cowden to OkayAfrica

Beautifully Dreaming.. Positively Doing..

xoxo

Tosinger

Getting Ready For 2014 – Song Selections

Hello Friends,

I wish you a smooth transition into 2014.  Thankful for this year and looking forward to a prosperous, productive and favorable upcoming one. Do not let procrastination rob you of opportunities or progress.  Knock on new doors and expect the right ones to open. Be Awesome. It all starts with your mindset. Set it off right. Happy new year everyone.2014

Happy New Year!!

2014! ❥

Enjoy the Song Selections below:

Here’s a song by Ayodele & Karl Nova.. ‘Times and Seasons’ are important. {“Asiko lo l’aye (in Yoruba)}

Put out a bucket of random things and challenge kids to make a Happy New Year sign.

Happy New Year. May your dreams come true.

Beautifully Dreaming.. Positively Doing..

xoxo

Tosinger

So You Know You Are Beautiful? – ‘ Miss Africa USA Pageant’ – BHF Call

A Beautiful Wednesday to all You Beautiful People 🙂

I have always followed BHF Magazine Africa for some years now and I have been impressed with how they promote the beauty and style of any and everything Africa.  I was actually  a guest at one of their fashion shows in DC back in 2011 and been featured once on their ‘Yes! I am African’ project. They are currently putting out a call for you African beauties out there so I thought to help them spread the word. They are an official media sponsor of the ‘Miss Africa USA Pageant’  taking place in Washington DC in 2014. See below for more info. If you are beautiful and you know it, go for it 🙂

For more info, check out BHF Magazine FB Page and take a look at their lovely shopping catalog.

All the best,

Beautifully Dreaming, Positively Doing…

xoxo

Tosinger