So Beyoncé shocked the world with a surprise ‘overnight’ iTunes release of a new 14-track self-titled ‘visual’ album (as she calls it) while breaking a few known traditions of the music industry 1. released without promotion 2. you cannot get the singles, you have to get the whole album 3. complete with a video for every song (plus three additional visuals) i.e there are videos already recorded for each of the songs on the album with 0.30 previews on YouTube. 4. The album graphic has no creative element. 5. Physical CDs not available yet…etc. . Who else can pull that of?
One of the tracks of interest ‘Flawless’ includes a surprise guest, a narrative feature from the Nigerian globally acclaimed author/writer “Chimamanda Ngozi Adichie” known for her strong and well delievered views. Plus, as observed, mainstream American pop (or not) artists are favoring a lot of African partnerships in recent times, Bey just did a very unique thing with a literal talent rather than a musical one. Hopefully, this intellectual property use is generously compensated ;). Other features are Jay Z, Justin Timberlake, Frank Ocean, Drake, Pharrell Williams, Timbaland, Michelle Williams, Kelly Rowland and Blue Ivy herself on “Blue.” This feature is not a review of the album so I guess if you are a Beyoncé fan, you can get it here
11. ***Flawless (feat. Chimamanda Ngozi Adiche)
Chimamanda Ngozi Adichie‘s TEDxEuston talk, ‘We Should All Be Feminists’ is featured on a song on Beyonce’s new album.
It will be nice to hear a public statement from Chimamanda on how she got involved but until then I guess we will wait. I don’t know what to think of the visual below, artistic maybe?
According to a Fuse report: Explaining why she delivered the full album and accompanying visuals without any prior warning, she noted in her statement: “I didn’t want to release my music the way I’ve done it. I’m bored with that. I feel like I am able to speak directly to my fans. There’s so much that gets between music, the artist and the fans. I felt like I didn’t want anybody to give the message when my record is coming out. I just want this to come out when it’s ready and from me to my fans.” Well, that’s a sign of creative dreamer or a publicity stunt? What do you think?
Apparently, this was of course, well prepared for in advance, it is what I will call ‘A Planned Surprise’. She will be getting, surely enough, major publicity post release, being a major artist brand. Who says things have to be done according to a norm, it’s time to dream and break the rules, you just might succeed doing that, like Queen B…
Beautifully Dreaming… Positively Doing…