Loving the social campaign integrated as a marketing effort by the fashion retail site ‘The Limited’ tagged ‘The New Look of Leadership’. Brands are now developing ways to connect on the “real human” level with potential consumers/clients. Thanks to the new media age for making this easier and more effective.
TheLimited.com put together a selection of women from different fields, expressing a message of the perception of what #LeadingLooksLike :
Limited.com says:
Leading is a way of approaching life–and in today’s world, there are infinite shapes it can take. It’s time the definition fit them all. So we’re calling on leaders of all types to help build a vibrant community of inspirational women. Together, we will re-create the picture of empowerment to reflect the authentic, modern leaders we see every day—answering the question, “What does leading look like?” with you. And her. And us.THE POSSIBILITIES ARE UNLIMITED.
The Limited is on a mission to redefine leadership. So we’re creating a community of leaders – celebrating real and inspiring women who lead every day, in every way. Want to be part of it? Go online and tell them about the ways you lead in your life for a chance to be featured in their upcoming campaign.
Click Play: : Watch the Video
In other news, my social media feed has recently been saturated with lovely & delectable designs from the just concluded Lagos Fashion & Design Week which took place towards the end of October, 2015. LFDW is a premiere fashion event which brings together media, industry, buyers and consumers to view the current collections of designers in Nigeria, West Africa.
The platform aims to cut across geographic and culture barriers and position itself as a business of fashion and design event targeted at showcasing the best of the fashion and design industry, drive the Nigerian fashion industry and ultimately uplift its profile within the economy. Lagos will play host to the fashion and exhibition led event that will feature: Runway shows featuring new season collections from the best talents in the fashion industry; exhibitions featuring fashion products and accessories, textiles, design elements, photography and art installations workshops and master classes that will facilitate knowledge transfer, information exchange and networking opportunities across board. Another attraction is Lagos itself – a metropolitan island that features an interesting mix of people, cultures and is fast becoming the melting pot for business in Africa. Participants, designers and visitors alike can expect a diversified and interactive platform to maximize their exposure within and beyond their industry circle and open gateways for more business opportunities.
For the past 5 years, LFDW has remained dedicated to the growth and promotion of creatives in the industry by nurturing, fine tuning, rewarding their skills and providing them with a solid platform for achieving their goals.
This vision is primarily centered on providing on-going support to designers via mentor ship, education and capacity building as well as opportunities to present their work before an audience that facilitates commerce.
And as is my custom with fashion weeks, here’s my 7 favorite designer selections from the showcases at the Heineken LFDW2015. All photos are via LFDW (Follow at @LFDW_NG) Photo Credits: Kola Oshalusi (Insigna).
NKWO
Photo Credits: Kola Oshalusi (Insigna).
The use of a denim pant as gele is such an eclectic idea. I love the unusual and this is such a welcoming one, something I would do. Brilliant!
Photo Credits: Kola Oshalusi (Insigna).
LANRE DA SILVA AJAYI
Photo Credits: Kola Oshalusi (Insigna).
The headpiece, the flow of the fabric!
Photo Credits: Kola Oshalusi (Insigna).
MAI ATAFO
Photo Credits: Kola Oshalusi (Insigna).
The mustard color, the styling..
Photo Credits: Kola Oshalusi (Insigna).
The work of an artist friend Laolu Senbanjo was incorporated in this fabric design. Kudos!
SUNNY ROSE
Photo Credits: Kola Oshalusi (Insigna).
The simplicity, the flow, the vibrancy, the fabric texture combos.
REVAMP O
Photo Credits: Kola Oshalusi (Insigna)
The bohemian look :), the vintage feel, the nudes..
Photo Credits: Kola Oshalusi (Insigna)
ONALAJA
Photo Credits: Kola Oshalusi (Insigna).
The girliness, the playfulness, the cuteness..
Photo Credits: Kola Oshalusi (Insigna).
Last, but not least
ORENTE AYABA
Photo Credits: Kola Oshalusi (Insigna).
The Art, the artsy backdrop..this is not just fashion, this is art on canvas.. very eclectic!
Photo Credits: Kola Oshalusi (Insigna).
These are my personal preferences and in no way serve as an endorsement out of the about 25 designers who showcased at the event, check out the other designers to see their work.
Beautifully Dreaming…Positively Doing!
Tosinger
Organically Singing the album, now available for download here!
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